Jeff Blade is CEO of Matilda Jane Clothing and past Executive Vice President and Chief Financial and Administrative Officer at Vera Bradley. He has been the Interim President, Executive Vice President, Chief Administrative Officer and CFO of the Steak n Shake Company (SNS). At SNS, Jeff was focused on leading transformational change and participating in the development and implementation of the Company’s strategic plan. Prior to joining Steak n Shake he was Vice President of Finance at Cott Beverages USA. He joined Cott in 1999 as part of the executive team that led a successful turnaround effort of this $1.0B+ publicly traded company. This included transformational change of the finance organization to develop a team capable of being business partners in driving the initiatives of the organization. Jeff also spent 11 years at Kraft Foods in a variety of finance assignments working across the value chain. He started his career at Price Waterhouse working in the Indianapolis and Chicago offices as a member of the audit practice. Jeff received a B.S. in Accounting from Butler University and an M.B.A. from Northwestern’s Kellogg Graduate School of Management and is a Certified Public Accountant. He is active in Junior Achievement and serves on the Board of Visitors of the Butler University College of Business Administration, the Board of Directors of Alpha Kappa Psi, the professional business fraternity, and the Board of Directors of the Indianapolis Opera.