Company Name: New Belgium Brewing

Location: Ft. Collins, CO

Nature of Business: Beer manufacturer

Founded: 1991

Revenue: $96 million

Number of Employees: 320

Average Tenure: 4.9 years

A champion for the “triple bottom line” approach in business, New Belgium Brewing and its 320 employees represent the third-largest craft brewery in the country, having adopted progressive workplace practices such as open-book management and employee ownership while demonstrating an unprecedented commitment to environmental stewardship. From their start in a Fort Collins basement in 1991, New Belgium has evolved into a national icon for unwavering dedication to quality product and responsible business, often recognized by the classic red bicycles given to employees, which also decorate their flagship brew. Their central offices, or “Mothership” facility, have become a tourist destination for viewing green technologies, and their frequent participation in conservation and community efforts are seen throughout their marketing region. Before “green” was hip and their efforts were the focus of media attention, the business was working to reflect its values and support its associates, quietly rolling up sales while offering staff a workplace in which their personal beliefs were affirmed. As one advisor notes, “They’re a model organization on how to treat people, community and the planet.”

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